Big work has gone into some bigger changes here at West Coast Brewery, and we think you will agree – it’s all been well worth it.
Having been in the brewing business for many years, and not having had a brand refresh during that time, we decided that we needed to take the bull by the horns once and for all. A full re-brand was ordered.
You’ll know by now, that West Coast Brewery is a really small craft brewery. In fact, we fall into the micro-brewery category based on our brew volumes. This is a really cool point of difference for us, as is our location here in Westport, on the West Coast of the South Island of Aotearoa (New Zealand).
It’s a simple life in Westport, where nature plays a large role in day to day life, and things are pretty no fuss. Our beer has always been a reflection of that simpler way – we have kept to traditional beer flavours, keeping things simple and natural, delivering to you, quality beer to enjoy any time.
Our logo and overall look just didn’t reflect any of that, and despite how scary such a leap of faith can be, we embarked on our re-brand journey.
After a brainstorming session, and the development of a scope for the re-brand, we engaged the services of Element Branding. Brodie Thompson, Designer/Director of Element Branding, was asked to create a look that was simple and modern, and that reflected our story (we’ll tell that story in another blog one day, so keep your eye out!).
Check out the before and after images below.
With our new brand and overall look, other changes have come about too. We have two new sales reps in the North Island, who have been bringing on new stockists every week, making our products more accessible to you all the time. You’ll see a list of our stockists here – it is updated often, so check back regularly.
What do you think of our new look? We’d love your feedback!
There’s more yet to come, so keep an eye out for some of our existing products making their way into our new branding, as well as an exciting new beer and a seasonal cider being released soon. It’s all go here!
For now though, sit back, visit our web store, or check out our list of stockists, and pick up some West Coast Brewery beer so you can admire our new branding a bit closer up – and to enjoy the beer of course!